The Indian Premier League is not just a sport; it is one of the most robust sports brands that the world witnesses today. The IPL not only breaks its own viewership records every year but also breaks records of brand valuation and recognition on the international platform. The 2025 IPL Brand Valuation Study, published by globally recognized investment bank Houlihan Lokey shows the increasing financial strength of the league and its franchises again. The current report mentions that the overall business value of the IPL grew by 12.9%, amounting to 1.56 trillion. Additionally, the stand-alone brand value of the Indian Premier League increased by 13.8%, reaching 32,721 crore.
Most Brand value IPL Team 2025
| Rank | Team | Brand Value (USD) | YOY Growth |
| 1 | Royal Challengers Bengaluru | 269M | 0.185 |
| 2 | Mumbai Indians | 242M | 0.186 |
| 3 | Chennai Super Kings | 235M | 0.017 |
| 4 | Kolkata Knight Riders | 227M | – |
| 5 | Sunrisers Hyderabad | 154M | 0.013 |
| 6 | Delhi Capitals | 152M | – |
| 7 | Rajasthan Royals | 146M | – |
| 8 | Gujarat Titans | 142M | 0.007 |
| 9 | Punjab Kings | 141M | 0.396 |
| 10 | Lucknow Super Giants | 122M | 0.34 |
1. Royal Challengers Bangalore – (USD 269 Million)
The most brand value IPL team in 2025 is Royal Challengers Bengaluru. The franchise finally won its first IPL trophy this year, after an 18-year wait, and the fans witnessed one of the most incredible moments in the history of the league. The team led by Rajat Patidar dealt with Punjab Kings in the IPL 2025 final and added to the victory the desired title. Its brand valuation reached USD 269 million, compared to USD 227 million in 2024. In general, the growth of the value constituted 18.5 percent.
This club has always been beyond competition in terms of popularity. Its fans deserve to be referred to as one of the most faithful over the globe, in addition to being recognized as the leader of a team’s digital presence, the franchise could boast of the strong global appeal. Furthermore, RCB qualified for the playoffs in six consecutive seasons, which partly explained the demand for the team from a commercial standpoint.
- 2025 Brand Value: USD 269 million
- 2024 Brand Value: USD 227 million
- Year-on-Year Growth: +18.5%
Overall, its first-ever title and the army of fans provide Royal Challengers Bangalore with the status of the most important brand value IPL team this year.
2. Mumbai Indians – USD 242 million
The Mumbai Indians, owned by Reliance Industries, stand second on the list with a brand value of USD 242 million, showing a remarkable 18.6% year-on-year growth.
Despite not winning the title since 2020, Mumbai Indians continue to dominate in terms of commercial strength, sponsorships, and global fan base. Their jump from fourth position in 2024 to second in 2025 highlights their strong marketing and performance recovery.
- 2025 Brand Value: USD 242 million
- 2024 Brand Value: USD 204 million
- Year-on-Year Growth: +18.6%
Mumbai Indians’ brand power extends beyond the IPL. With their involvement in global leagues like the SA20 and ILT20, the franchise has turned into an international cricket business empire.
3. Chennai Super Kings [Brand Value: USD 235 million]
Chennai Super Kings [CSK] is one of the most consistent IPL teams, and it has been listed third on the brand value chart with USD 235 million. Even though the 2025 season was one of the worst for the franchise, as it ended in the last place of the points table for the first time since the inaugural year, the brand value remains rock solid. Thanks to MS Dhoni’s masterful captaincy, the Chennai-based team has ample backing from an intensely passionate fan base. The legacy that has been developed by the affiliation the franchise has maintained with the IPL brand from the inception in 2008 and the owners’ judicious strategy have ensured the value of one of the most loved and admired IPL teams remains high.
2025 Brand Value: USD 235 million [YOY – Growth: +1.7%]
Commercially, CSK is one of the strongest teams in IPL thanks to its legacy and consistent brand strategy.
4. Kolkata Knight Riders – USD 227 million
Kolkata Knight Riders are in the fourth position with a brand value of USD 227 million. The franchise is owned by Bollywood star Shah Rukh Khan and the Mehta Group, leading to a high level of media and entertainment exposure. KKR’s IPL 2024 victory increased their brand position significantly. The IPL team made some major changes before the 2025 season, including releasing Shreyas Iyer. Most of their global recognition and business success, however, has remained constant. USD 227 million, 2025 Brand Value
Key: Shah Rukh Khan, Mehta Group
Key Global Presence: CPL, ILT20, Major League Cricket
The brand’s success is due to a mixture of performance, entertainment, and a global fan base.
5. Sunrisers Hyderabad – USD 154 million
Sunrisers Hyderabad is at fifth position with a brand value of USD 154 million, as per the Brand Finance report. The year-on-year growth registered by the franchise is 1.3%. After being runner-up of the 2024 season, SRH was one of the strong contenders in 2025. However, a mixed performance in 2025 could not affect the solid fan base it has along with strong sponsorships throughout. With the explosive batters and the focus on developing young talents in the squad, SRH can maintain the brand value in the extremely competitive Indian Premier League.
6. Delhi Capitals – USD 152 million
The sixth position in the list belongs to the Delhi Capitals. Their brand value is USD 152 million. In 2025, the franchise made some courageous moves by selling Rishabh Pant and making Axar Patel a captain. During the IPL auction, DC bought KL Rahul for INR 14 crore, making him the most expensive signing for their side. Although the season was fairly good and the team started in a promising way, DC failed to maintain its powerful form and, hence, failed to qualify for the playoffs. In any case, considering their strong sponsors and the increasing number of fans that support them, the franchise’s valuation is high: 2025 Brand Value: USD 152 million.
7. Rajasthan Royals – USD 146 million
With a brand value of USD 146 million, the Rajasthan Royals are at the seventh position. Even though they ranked second-to-last in the 2025 season, the brand grew due to their focus on youth and innovation. The franchise owners, Manoj Badale and The Royals Sports Group, also own teams in the SA20 League and Caribbean Premier League. The Rajasthan Royals were the first-ever IPL champions in 2008, and this legacy cements their place as one of the most loved teams in the league.
8. Gujarat Titans – USD 142 million
Gujarat Titans are on the 8th place in the brand value ranking, totaling USD 142 million with Shubman Gill leading the team. With well-scored nine wins, the team ended up being third. Another team’s achievement is having the winners of both the Orange Cap and Purple Cap in the same season for the second time in a row. In 2025, Sai Sudharsan and Prasidh Krishna hit 759 runs and took 25 wickets.
9. Punjab Kings – USD 141 million
After the successful performance in IPL 2025, where the Punjab Kings became runners-up, having the best season they have ever had. The brand value of the Punjab Kings witnessed a substantial increase of 39.6%. The significant growth in the brand value of the on field performance.
YoY Growth: +39.6% Current Brand Value: USD 141 million.
10. Lucknow Super Giants – USD 122 million
The Lucknow Super Giants led by Rishabh pant have been placed tenth with a brand value of $122 million. Though they missed making it to the playoffs their brand has seen a growth of 34 per cent portraying the captain’s popularity and owner Sanjeev Goenka’s wise investments.
2025 brand value: $122 million
YoY growth: +34%
Being one of the new teams in the league the rapid growth of the brand sometimes makes a point that the newest teams in the commercial franchise in the commercial department are bound to form in the arena.
IPL Brand Valuation 2025
| Rank | Team | Brand Value (USD) | YOY Growth |
| 1 | Royal Challengers Bengaluru | 269M | 0.185 |
| 2 | Mumbai Indians | 242M | 0.186 |
| 3 | Chennai Super Kings | 235M | 0.017 |
| 4 | Kolkata Knight Riders | 227M | – |
| 5 | Sunrisers Hyderabad | 154M | 0.013 |
| 6 | Delhi Capitals | 152M | – |
| 7 | Rajasthan Royals | 146M | – |
| 8 | Gujarat Titans | 142M | 0.007 |
| 9 | Punjab Kings | 141M | 0.396 |
| 10 | Lucknow Super Giants | 122M | 0.34 |
Final Thoughts
It is evident from the brand valuation that the league continues to expand both commercially and globally. The new IPL 2025 Brand Valuation Report 2025 emphasises the impact of performance on brand value, as we see Royal Challengers Bengaluru has not only outperformed the Mumbai Indians in securing two successive IPL titles but also become the most valuable brand value IPL team. Accordingly, we can conclude that a combination of performance, star power and fan engagement continues to drive the franchise valuation.
The report also highlights the dominance of Mumbai Indians and Chennai Super King as they continue to maintain their status as the most elite team in IPL. On the other hand, as increasingly emerging teams such as Punjab Kings and Lucknow Super Giants, the future trajectory of the IPL brand is promising.
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